Amitabh Bachchan becomes first Indian celebrity to lend voice to Alexa

Mumbai: Amazon Alexa on Monday announced it is all set to collaborate with Bollywood megastar Amitabh Bachchan to create a unique voice experience for its Indian fanbase.

The team will work closely with Big B to capture his voice to deliver the best content to their consumers.

One can invoke a conversation between Alexa and Bachchan and make the celebrity talk to them by saying "Hey Alexa, Say hello to Amitabh Bachchan".

The company informed that it will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more.

Bachchan's voice will be available on Alexa devices starting 2021, the company said.

"Bachchan's voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplifies the lives of our customers," said Puneesh Kumar, Country Leader for Alexa, Amazon India.

"Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers," Bachchan said in a statement.

While this is the first time that Alexa will have the voice of an Indian celebrity, in the United States, it already has the voice of Samuel L Jackson.