Live-action Crash Bandicoot returns in unnerving Japanese commercial

Those DEAD EYES...

Long-time Crash Bandicoot fans will be pleased to see that publisher Activision has produced a brand new, live-action commercial to promote the release of the upcoming Crash Bandicoot 4: It's About Time, which launches in October on PS4 and Xbox One.

In the new Japanese ad, Our boy Crash imposes himself on a family, essentially forcing them to perform a dance to the ear-worm that is the "Crash Bandicoot" song, which featured in similar commercials back in the 1990s. Crash and the family perform the dance at home, in the woods, by a stream, and in the high street, with the family's father seemingly losing all sense of sanity as the advert progresses.

And who can blame him, that moment at 1:20 is the stuff of nightmares.

For those of you who prefer your video game ads to remain in the digital realm, Activision also released a new trailer for Crash Bandicoot 4 this weekend, promoting the sequel's upcoming demo. This trial will allow pre-order customers the chance to check out two stages from the full game, as Crash and Dr. Cortex pick their way through a prehistoric time zone - one of the many colourful, clock-spinning worlds that will feature in the new game.


Crash Bandicoot 4: It's About Time launches October 2 on PS4 and Xbox One.

Crash Bandicoot 4: It's About Time Japanese live-action trailer [Gematsu]