TikTok's advertising pitch reveals new data about the app

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Hi! Welcome to the Insider Advertising daily for September 14. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: TikTok’s ad pitch reveals new data, Pornhub’s mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels.


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TikTok
Photo by Jens Kalaene/picture alliance via Getty Images

Inside TikTok’s latest big pitch to advertisers with new numbers showing time spent on the app and engagement metrics

Read the full story here.


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Ethan Miller/Getty Images

Pornhub has been widely covered for its marketing savvy. But its most-quoted executives are nearly invisible, and it’s unclear if they actually exist.

Read the full story here.


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Chriselle Lim posted the same video on TikTok and Instagram, which performed better on Reels.
Chriselle Lim

Instagram Reels copied TikTok’s format. But influencers are already seeing clear differences between the two, especially in making money from brands.

Read the full story here.


More stories we’re reading:

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— Lauren

Read the original article on Business Insider