We will work with the government to ensure responsible advertising: Subhash Kamath

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The Advertising Standards Council of India (ASCI) believes that it can work with the Government to help check the spread of misleading ads in India.

BusinessLine's Chitra Narayanan talks to ASCI's new chairman Subhash Kamath about how the self-regulatory industry body is reaching out to consumers, how it is focusing on the digital platforms and the future of the industry. Listen in.

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