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Milan-based scaleup iGenius launches its virtual data advisor ‘crystal’ in the US

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Following 20 months of growth across Europe, iGenius, the creator of crystal.ai, a virtual advisor for business data, announced its expansion into the US. This market expansion coincides with the beta launch of crystal 2.0. As the CEO moves to the US and opens a New York City office, the company will invite select companies to become beta users for crystal 2.0.

Founded in 2016, iGenius is on a mission to reimagine data interaction for businesses. Its flagship product is crystal, is an augmented analytics advisor, which combines sophisticated understanding of business data and jargon with a seamless conversational and humanized user experience. The platform allows any user, regardless of analytics training, to extract value from their business data stream and receive direction when making data-driven decisions. The resulting data-based insights are presented to the user by voice or easy-to-read data stories, and can cut energy consumption from data computing by 50%.

The scaleup already has a host of Fortune 500 clients in Europe, including international giants like Enel, Allianz and Janssen (owned by Johnson & Johnson). In the US, iGenius will recruit crystal 2.0 beta users from industries including, but not limited to energy, finance and healthcare. crystal is designed to work for any industry and learn jargon quickly; its algorithms and techniques are sector agnostic.

“I could not be more thrilled to be expanding to the US at the same time as we launch crystal 2.0 for beta use,” said Uljan Sharka, CEO and founder of iGenius. “crystal has proven transformative for business efficiency in Europe and we could not be more confident that American businesses will be blown away too.”

crystal 2.0 is lighter, faster and easier to connect to data streams than the original version. It includes enhanced AI capabilities, allowing the platform to learn the parameters of a specific project in hours instead of weeks or months. The updated platform also offers new features, including integration and customization with iOS voice assistant Siri.

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