M&S launches giant Percy Pig toy - and it's as sweet as candy
Fans of the pink pig will be able to snap up this adorable cuddly version for just £15
by Record ReporterPercy Pig may have started life at Marks and Spencer 25 years ago as a humble gummy sweet - but in 2020 he is finally taking real life form as a big, squishy, cuddle-tastic toy.
Percy is undoubtedly the nation’s favourite pig, and every year over 400 million individual Percy Pig sweets are sold - that’s 10 sweets every second.
He’s been in our lives since 1992 and this week M&S brings Percy fans the ultimate early Christmas present, launching life-size Percy toys for the very first time.
Customers can now buy a smiling Percy in two sizes - a larger limited-edition Giant Percy Pig Toy (£25) at a statuesque 90cm tall or a Large Percy Pig Toy (£15) standing at 60cm.
At such amazing value, these ‘real life’ Percy Pigs are sending fans wild, and M&S expects them to sell out fast.
So, if you don’t want to wait until Christmas morning to find Percy in your stocking (and we don’t blame you), then get your mitts on him now before he’s gone.
The Percy soft toys are just part of an even bigger expansion of the range with a series of new and exciting Percy gifting launching from September onwards - M&S have really gone the whole hog.
Percy’s biggest fan is Jonny Rhodes from Bristol, and he's so committed to the nation’s favourite pig that he sports a large Percy tattoo.
As holder of superfan status, Jonny was given a sneak peek ahead of the launch. He said: "I’ve been a Percy fan for as long as I can remember, so being the first to see a real ‘life’ Percy for the first time is an absolute treat.
"I’m sure the rest of the Percy Pig fanbase will love these toys as well as the rest of the Percy range. What better way to kick the festivities off early than with a giant cuddly Percy Pig!”
This summer, Percy caused a stir with the launch of Percy Pig ice cream, selling over 70,000 tubs in the first four weeks.
This has since been joined by new Party Time Percy sweets which are a mash up of six different fruity flavours and are already the number two top selling line in the range, just behind original Percy Pig sweets.
There's also the all new Percy Phizzy Pop which comes in that iconic Percy Pink and is proving popular with fizzy juice fans.
Other Percy items launching into stores this week are:
Percy Piggy Bank, £10
The highly prized and collectible Percy Piggy Bank is back in a glorious hot pink, made from ceramic and ideal for stashing your pennies or your Percy Pigs.
Merry Percymas Tin, £5
The Merry Percymas Tin is jam packed with Percy biscuits, but not just any biscuits – these biscuits are sandwiched together with a special Percy flavoured filling, making them ideal for dunking or nibbling on when that afternoon craving kicks in.
Mini Percy Pig Toy, £10
The Mini Percy Pig Toy comes pre-wrapped and ready to gift in his own little house, with a pack of classic Percy Pigs included too.
Visit the World of Percy Pig online at marksandspencer.com