https://etcanada.com/wp-content/uploads/2020/09/CP16758108.jpg?quality=80&strip=all&w=720&h=480&crop=1
EPA/NINA PROMMER/CPImages

Kim Kardashian Defends Skims Maternity Solutionwear Against Backlash, Chrissy Teigen Shares Her Support

by

Kim Kardashian is defending her Skims Maternity line against backlash.

On Sunday, the reality star-turned-shapewear mogul turned to Twitter to address the comments slamming the company for creating “maternity solutionwear”, clarifying the line is “not to slim but to support.”

“If you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women,” she wrote.

Kardashian further explained that “the belly part doesn’t slim your belly”, but the rest of the garment provides support for the “uncomfortable weight being carried in your stomach which affects your lower back.”

Another product in the line is leggings, which include “compression” to assist with “swelling”.

“It is also worn after you have given birth and provides the comfort and support that most women need after delivery especially if you are recovering from a cesarean,” the mom of four said.

Kardashian concluded, “We launched this category in response to the tens of thousands of pregnant women who wrote us requesting it and because it was something I personally needed when I was pregnant myself. Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after.”

Kardashian’s comments were then flooded with messages from other moms and moms-to-be who expressed the need for such wear mostly due to round ligament pain and sciatica pain.

“I’m sure everyone who was complaining has never been pregnant,” wrote one person.

Later on Sunday, Chrissy Teigen took to her Instagram Story and defended her friend Kardashian.

https://etcanada.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-14-at-10.51.03-AM.png?w=635
Photo: Chrissy Teigen/Instagram Stories

Sharing a series of videos, Teigen, who is currently pregnant with her third child, modelled a Skims set and explained that the shapewear makes her feel good.

“When you’re pregnant and you’re sitting down a lot or on bedrest, like me, you tend to just sit there and if you’re wearing basic a** underwear all it does is roll inside and folds,” she explained. “It rolls up in there and it doesn’t even look like I have underwear on.”

Teigen continued, “This is not about creating a body that we don’t know we have. Like, we’re not trying to do anything to trick you. We’re pregnant. We would just like to feel good about ourselves in a time where mentally it can be really challenging.”

https://scontent-lhr8-1.cdninstagram.com/v/t51.2885-15/e35/s1080x1080/119129894_2831074407128475_3306144407844892838_n.jpg?_nc_ht=scontent-lhr8-1.cdninstagram.com&_nc_cat=1&_nc_ohc=ckCstlFfZCsAX-s6cob&oh=f8c93ef88d8ebba287b446817c75c50c&oe=5F898EE5
What you’ve been waiting for: Maternity is coming soon! Introducing Maternity Solutionwear™ that offers the best in comfort and support for your changing body during and after pregnancy. Launching on Wednesday, September 16 at 9AM PT / 12PM ET in 9 colors and in sizes XXS - 5X exclusively at SKIMS.COM. Join the waitlist now to receive early access to shop. Photo: #VanessaBeecroft

The Skims Maternity line will be released on Sept. 16 and will be available in nine different colours.

Watch Video